Summary of Trump University Marketing 101

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Trump University Marketing 101 book summary
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Rating

6 Overall

8 Applicability

4 Innovation

6 Style

Recommendation

This book is a branded homage to the business acumen of Donald Trump, illustrating his success in marketing everything from cologne and shirts to commercial real estate and casinos. Author Don Sexton covers the basic building blocks of marketing strategy. His writing is straightforward, and he includes worksheets and checklists for novices, though he offers little new for experienced marketers. He covers a wide range of topics, from the basics of media outreach to managing research and financial benchmarks for a marketing campaign. The examples are limited almost exclusively to the Trump Empire, given that this is part of the "Trump University" series. getAbstract commends this as a good basic book on marketing.

In this summary, you will learn

  • How to use the basic concepts and tactics of marketing; and
  • How to evaluate the effectiveness of each strategy.
 

About the Author

Don Sexton, Ph.D., a business professor at Columbia University for more than 35 years, is the founding president of a consulting firm. He has written many articles on branding and marketing.

 

Summary

People and Products
Marketing is about people. A good marketer will find out what the company's customers want, target the right audience, and discover or formulate the benefits that make a product or service unique. If your business, large or small, does not offer something exceptional...

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