Google and other search engine companies carefully guard their algorithms – the precious crown jewels that compute at least 200 different search factors in mysterious ways. In any company, only a handful of select search engine professionals have access to their firms’ “algorithmic string[s].” Such abstruse information incarnates the concealed technical elements of the internet. To succeed online, businesspeople need to understand the internet’s arcana. Search engine optimization guru Duane Forrester proves a seasoned and savvy guide. His comprehensive, minutely detailed book will help you knowledgeably navigate online to realize the maximum return from your internet activities and expenditures. Forrester shows you how to convert web page visitors into paying customers, and how to make money with email campaigns, online videos, blogs, online advertising placements, webinars and more. getAbstract finds that his book is ideal for this purpose. Read it and reap!
In this summary, you will learn
- How to make your website more discoverable on the internet;
- How to convert visitors into customers; and
- How to make money through email campaigns, internet videos, blogs, online advertising placements, webinars and other internet commercial activities.
About the Author
Duane Forrester, a Microsoft senior program manager, heads up the internal SEO program for MSN. A SearchEngineLand.com contributor, he also wrote How to Make Money with Your Blog.
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Sean V. Bradley
Kogan Page, 2016