Advertising expert Agnieszka M. Winkler offers an insider’s perspective on how technology has changed marketing and advertising. Writing with clarity and confidence, she outlines the steps advertisers and marketers must take to keep pace. She cites high-profile companies like Dell Computers and Amazon.com as examples of brands that were built in months, not years. These examples illustrate her sometimes complex concepts, and make them more accessible. Unfortunately, she also devotes a large amount of space to what amounts to a commercial for an adverting software application that she’s trying to sell. But for readers who can stomach the pitch, getAbstract recommends this book to those who work in marketing, advertising, or related industries, and to those who are making the transition to technology-driven brand building. (Editor’s note: TeamToolz, one of the major resources covered in this book, is a pay-for-use service sold by the author.)
In this summary, you will learn
- Why the process of creating a brand has changed vastly in recent years;
- How you can create a strong brand network for the consumer; and
- What steps to take to build you brand ecosystem.
About the Author
Agnieszka M. Winkler is the founder and chief executive officer of Winkler Advertising. She was named as one of Advertising Age Magazine’s 100 Best and Brightest Women in Marketing. She speaks frequently at industry meetings and business schools about the impact of technology on marketing and advertising. She is the founder of the Internet software company, TeamToolz.