Summary of Web 2.0: A Strategy Guide

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Web 2.0: A Strategy Guide book summary
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8 Innovation

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Recommendation

Many of Web 2.0’s foundational principles – for example, giving away your primary online product – are counterintuitive. Fortunately, Amy Shuen, a renowned expert on high-tech business models, dispels much of the mystery in her outstanding book. Its bona fides include being issued by the publishing company belonging to Tim O’Reilly, the high-tech guru who helped coin the phrase “Web 2.0.” Shuen covers the social and business effects of Web 2.0, breaks down the Web 2.0 strategies of some of the most successful Internet companies and explains how business of any size can benefit from harnessing Web 2.0’s limitless potential. getAbstract recommends this book to executives who develop strategy, small-business owners who want to expand their operations and entrepreneurs who plan new business ventures.

In this summary, you will learn

  • What assets comprise Web 2.0,
  • How companies exploit Web 2.0 successfully and
  • What to consider when developing your Web 2.0 business plan.
 

About the Author

Amy Shuen is an expert in, and lectures on, innovation and high-tech economics.

 

Summary

Web 2.0: A New Way to Do Business
Web 2.0 revolutionizes the business world by offering new ways for “businesses, customers and partners” to interact – often in the most counterintuitive manner possible. Google, for example, gives away its main product: Internet searches. American corporate...

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