Summary of Web Copy That Sells
First Edition: 2004
Copyright © 2009 AMACOM, a division of American Management Association
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Writing for the Web is different than writing for print, but what exactly is the difference? Veteran copywriter Maria Veloso has pondered this question and provides some solid, standard answers in her useful, straightforward manual, which helps copywriters produce great sales copy for the Internet. While maximizing the sales opportunities copywriters find on the Web, Veloso also explains how to adapt traditional emotive ad copywriting to meet the Web’s restrictions, from the physical limitations of a Web page to the distractibility of the average online consumer. She explains how to use opt-in offers and how to write B2B and B2C copy. getAbstract recommends her practical, entertaining book to Web copywriters, particularly novices, who want to boost sales and better understand the strengths and weaknesses of their medium.
In this summary, you will learn
- How to write Web copy and e-mail text that sell,
- How to give your sales copy a psychological edge and
- How to get customers involved with your Web site.
About the Author
Veteran copywriter Maria Veloso is director of the Web Copywriting University and the former Director of Creative Web Writing for Aesop Marketing Corporation.
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