Summary of Web Copy That Sells

The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy

AMACOM,
First Edition: 2004 more...

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Web Copy That Sells book summary
Optimize your Web copywriting potential to make sales, influence people and capture the eyeballs that matter

Rating

7 Overall

9 Applicability

6 Innovation

7 Style

Recommendation

Writing for the Web is different than writing for print, but what exactly is the difference? Veteran copywriter Maria Veloso has pondered this question and provides some solid, standard answers in her useful, straightforward manual, which helps copywriters produce great sales copy for the Internet. While maximizing the sales opportunities copywriters find on the Web, Veloso also explains how to adapt traditional emotive ad copywriting to meet the Web’s restrictions, from the physical limitations of a Web page to the distractibility of the average online consumer. She explains how to use opt-in offers and how to write B2B and B2C copy. getAbstract recommends her practical, entertaining book to Web copywriters, particularly novices, who want to boost sales and better understand the strengths and weaknesses of their medium.

In this summary, you will learn

  • How to write Web copy and e-mail text that sell
  • How to give your sales copy a psychological edge
  • How to get customers involved with your Web site
 

Summary

Writing Irresistible Copy
Quick! What’s the most important element of any Web site? Graphics? Videos? Colors? Flash animation? Nope. It’s the written word. Two major studies report that most Web visitors pay attention to the words first. This is especially important to understand if you...
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About the Author

Veteran copywriter Maria Veloso is director of the Web Copywriting University and the former Director of Creative Web Writing for Aesop Marketing Corporation.


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