You can’t sell authenticity, but you can “render” it.
Today’s consumers seek authentic experiences. And though you can’t sell or effectively advertise authenticity, you can “render” it, explains business consultant Joseph Pine. The trick is creating spaces and offerings that prompt customers to perceive this quality. For an introductory lesson on the experience economy, getAbstract recommends this instructive primer.
In this summary, you will learn
- How the world evolved from an agrarian economy to an experience economy,
- How authenticity has become a purchasing criterion and
- How your business can “render authenticity.”
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