Summary of What Consumers Want

Looking for the video?
We have the summary! Get the key insights in just 5 minutes.

What Consumers Want summary
Start getting smarter:
or see our plans


7 Overall

8 Applicability

7 Innovation

6 Style


Today’s consumers seek authentic experiences. And though you can’t sell or effectively advertise authenticity, you can “render” it, explains business consultant Joseph Pine. The trick is creating spaces and offerings that prompt customers to perceive this quality. For an introductory lesson on the experience economy, getAbstract recommends this instructive primer.

In this summary, you will learn

  • How the world evolved from an agrarian economy to an experience economy,
  • How authenticity has become a purchasing criterion and
  • How your business can “render authenticity.”

About the Speaker

Joseph Pine is a business consultant, co-founder of Strategic Horizons and author of The Experience Economy.



The economy is evolving. The original economy...

Get the key points from this video in 10 minutes.

For you

Find the right subscription plan for you.

For your company

We help you build a culture of continuous learning.

 or log in

Comment on this summary

More on this topic

Customers who read this summary also read

More by category