Newsfeed ads – like those sponsored posts in your Facebook feed – have become popular for advertisers because, compared with other forms of digital advertisement such as side-bar or banner ads, they are more visible to readers. Wang Leibai and Yan Hao, reporters at the tech media site 36Kr, take a look at the Chinese Internet companies that are rushing into the news feed advertisement business and sometimes create content for the sole purpose of sandwiching these ads. The article is a little short on practical advice, but getAbstract recommends it to social media professionals, advertising and public relations agencies, and digital marketing experts.
In this summary, you will learn
- How China’s news feed advertisement market compares with that of the United States,
- Which companies are in the game and
- How these companies avoid that ads hurt the user experience.
About the Authors
Wang Leibai and Yan Hao are staff writers for 36Kr.com, a leading tech media site in China that reports on businesses and start-ups. Yan focuses on technology, media and telecommunications, while Wang writes about marketing and advertising.