Summary of YouTube and Video Marketing

An Hour a Day

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YouTube and Video Marketing book summary
Comprehensive guidebook to online video marketing: If teens can cash in on YouTube, imagine what your company can do.

Rating

7 Overall

8 Applicability

7 Innovation

7 Style

Recommendation

Have you seen Blendtec’s entertaining “Will It Blend?” videos on YouTube? Founder Tom Dickson throws such items as marbles, running shoes, glow sticks, golf balls and iPhones into his company’s blenders and flips the on switch. People love these crazy videos so much that Blendtec’s YouTube channel has more than 200,000 subscribers. In this book, Internet video-marketing expert Greg Jarboe explains how you, too, can become a “viral video master” and profitably showcase your products on YouTube. The book is part of John Wiley & Son’s An Hour a Day series, which makes various undertakings less daunting by breaking them down into easy-to-manage, step-by-step tasks. Covering technical information, video marketing tactics, strategy development, campaign implementation and results measurements, Jarboe offers a well-illustrated yearlong workflow using 60 minutes daily for video marketing – though an hour seems more practical for some steps than others, like running a promotional campaign. getAbstract recommends his thorough manual to entrepreneurs and marketers of all types.

In this summary, you will learn

  • How to use online videos for marketing
  • Where to find methods for creating videos, posting them online and drawing an audience
  • What are the benefits of participating in the YouTube community
 

Summary

The YouTube Nation
YouTube broadcast its first online video in 2007 and has grown rapidly ever since. Now more than 300 million people worldwide view its videos each month. Indeed, online videos have become remarkably well accepted. In February 2009, the average U.S. “YouTuber” watched...
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About the Author

Greg Jarboe founded and heads a firm that handles public relations, search engine optimization and video marketing.


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