Companies of the old and new economies often suffer the same ailment: sales teams that don’t produce. Writer Robert Calvin tells sales managers what they must do to cure this disease. Calvin’s book - which is as concise as an effective sales pitch - gives you a thorough blueprint for building or rebuilding your sales team. The book is filled with questionnaires and lists, including a sample performance evaluation and a rundown on what not to say to a potential hire. Calvin argues that managers often neglect training, which alone should take up 40% of their time. getabstract highly recommends this potential Bible for sales managers, which makes it clear that you must be more critical of your sales force’s achievements in areas such as prospecting, closing and even personal demeanor. A word of warning: Calvin is as ruthless as "The Weakest Link" television show in asserting that poor performers must be eliminated... and he doesn’t even wink.
In this summary, you will learn
- Why a salesforce cannot exceed its management;
- Why managers should be spending almost half their time on training; and
- How you can optimize the efficiency of your salesforce.
About the Author
Robert J. Calvin is president of Management Dimensions, Inc. an international consulting firm specializing in sales-management training, sales training, marketing and strategy. Calvin is an adjunct professor at the University of Chicago Graduate School of Business, where he teaches sales force management in the MBA and executive education programs. As a popular teacher, consultant, entrepreneur, salesperson, sales manager and executive, Calvin has rebuilt many sales forces. His previous books include the award-winning Managing Sales for Business Growth and Profitable Sales Management and Marketing for Growing Businesses.
Comment on this summary
4 years agoInteresting point that the book brings up about managers neglecting training. The training aspect of the role is often neglected by managers and employees, companies need to continue the importance of training from the top down to combat this.