The pricing choices software or SaaS providers make can leave potential revenue untapped – or boost sales and attract new customers. David Skok – a five-time entrepreneur and current VC investor – suggests using scalable pricing models that match the value individual customers extract to the price they pay. Blogging at forEntrepreneur, Skok outlines the use of scalable pricing in clear, actionable terms: what it is, how to implement it and how it can benefit your business. getAbstract recommends Skok’s useful article to SaaS entrepreneurs looking to ratchet up revenue or combat customer churn.


For software and SaaS providers, a simple pricing model can fall short: It can fail to obtain the full amount that users are willing to pay. If customers perceive a low-price solution as inadequate or don't need all the features of a high-priced solution, it can even sap sales. Scalable pricing instead matches price to each user’s willingness to pay, optimizing profit on a customer-by-customer basis. With multiaxis scalable pricing, SaaS and software providers can both increase revenues from current customers and attract new ones.

Users differ in their willingness...

About the Author

David Skok, a five-time entrepreneur turned venture capitalist, writes the forEntrepreneurs blog.

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