Sure, you worry about what changes the future will bring for your business. But do you have a sensible and logical way to respond to the uncertainties that keep you up at night? If not, this intriguing book will set you on the right path. British corporate strategist Gill Ringland offers persuasive evidence that scenario planning is a worthwhile pursuit, and she recounts in useful detail her own experiences and those of large corporations looking for an edge up on the future. The book is organized in four sections: the links between scenarios and strategic planning, a rundown on different theoretical approaches (French School, Futures Group, CSM, Copenhagen Institute, and more), a set of eight case histories and several examples of actual, step-by-step scenarios. While Ringland’s writing is inconsistent and can be dense and jargony, she nevertheless offers plenty of useful information that serves as a path for anyone embarking on scenario planning. getAbstract.com suggests this book to managers and corporate strategists seeking ways to deal with the uncertain future.
In this summary, you will learn
- What scenario planning is;
- How companies use scenario planning to anticipate crucial changes; and
- How to implement scenario planning.
About the Author
Gill Ringland is a physicist-turned-computer scientist. She is a group executive at ICL, where she is in charge of strategy. Ringland has worked as chief technology consultant at a software company and served on the United Kingdom’s Computing Science Committee.