- Concrete Examples
While the rating tells you how good a book is according to our two core criteria, it says nothing about its particular defining features. Therefore, we use a set of 20 qualities to characterize each book by its strengths:
Applicable – You’ll get advice that can be directly applied in the workplace or in everyday situations.
Analytical – You’ll understand the inner workings of the subject matter.
Background – You’ll get contextual knowledge as a frame for informed action or analysis.
Bold – You’ll find arguments that may break with predominant views.
Comprehensive – You’ll find every aspect of the subject matter covered.
Concrete Examples – You’ll get practical advice illustrated with examples of real-world applications or anecdotes.
Controversial – You’ll be confronted with strongly debated opinions.
Eloquent – You’ll enjoy a masterfully written or presented text.
Engaging – You’ll read or watch this all the way through the end.
Eye opening – You’ll be offered highly surprising insights.
For beginners – You’ll find this to be a good primer if you’re a learner with little or no prior experience/knowledge.
For experts – You’ll get the higher-level knowledge/instructions you need as an expert.
Hot Topic – You’ll find yourself in the middle of a highly debated issue.
Innovative – You can expect some truly fresh ideas and insights on brand-new products or trends.
Insider’s take – You’ll have the privilege of learning from someone who knows her or his topic inside-out.
Inspiring – You’ll want to put into practice what you’ve read immediately.
Overview – You’ll get a broad treatment of the subject matter, mentioning all its major aspects.
Scientific – You’ll get facts and figures grounded in scientific research.
Visionary – You’ll get a glimpse of the future and what it might mean for you.
Well structured – You’ll find this to be particularly well organized to support its reception or application.
Blackbaud, a Charleston, South Carolina firm, is one of the world’s most successful cloud-software companies. But in 2014, Blackbaud’s sales and stock price were slipping. The firm named Mike Gianoni as its CEO and charged him with turning things around. He focused on Blackbaud’s “Noble Purpose,” which he defined by asking, “How does our work impact clients [and] are we being effective in serving them?” In this second edition of her popular sales manual, Lisa Earle McLeod – writing with Elizabeth Lotardo – explains how to find and enact your organization’s noble purpose, and how to make that purpose your company’s defining structure, mission and rallying cry.
About the Author
Lisa Earle McLeod, an executive adviser at McLeod & More, Inc., wrote the first edition of Selling with Noble Purpose as well as Leading with Noble Purpose and The Triangle of Truth. Elizabeth Lotardo is a researcher, consultant and LinkedIn Learning author.