Chris Guillebeau’s idea is simple: keep your regular job and make extra money with a “side hustle.” He defines a hustle as a business venture that can generate profits but doesn’t demand excessive time. In this detailed manual, Guillebeau shows how to create an income-generating side hustle in 27 days. He covers hatching and evaluating business ideas; scoping out the competition; identifying your target market; designing a workflow process; and crafting compelling marketing messages. Guillebeau profiles several side hustlers who, in addition to holding down full-time jobs, made extra money through such ventures as running a pet-sitting service, importing cashmere clothing from Nepal and selling an astrological wall calendar. Guillebeau is an engaging writer with a friendly, enthusiastic tone. His book offers alternative plans for aspiring entrepreneurs and those who want a back-up to their day jobs.
About the Author
Writer and entrepreneur Chris Guillebeau hosts the annual World Domination Summit in Portland, Oregon, blogs at chrisguillebeau.com and hosts a daily Side Hustle School podcast.