While working for President Barack Obama, Cass R. Sunstein became one of the far right’s favorite targets. Glenn Beck called him “the most dangerous man in America” and ran a spirited campaign against Sunstein’s appointment to head the White House Office of Information and Regulatory Affairs (OIRA). Although Beck said he expected OIRA’s intrusive regulations to invade Americans’ privacy and curtail their liberty, Sunstein’s account of his tenure at OIRA proves rather evenhanded and undramatic. He writes as a pleasant if wonky insider who enthusiastically explains how regulations work, why they sometimes fail and how they differ from “nudges.” He introduces concepts such as “choice architecture,” “cost-benefit analysis,” and more. If this sounds a little dry – and lacks a bit of the flare of some of Sunstein’s earlier books, like Going to Extremes – you’ll soon see how everything he explains manifests in your daily life. getAbstract recommends this absorbing primer on regulation to anyone interested in the decisions that a government should and should not make for its citizens.
About the Author
Cass R. Sunstein teaches law and manages the Program on Behavioral Economics and Public Policy at Harvard Law School. His books include Going to Extremes and A Constitution of Many Minds. He is the co-author of Nudge.
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9 months ago
The Power of a “Nudge”
The context of your choices may mean the difference between success or failure. Before nudge theory became a focus in the behavioral sciences, most people knew it as the art of persuasion. Nudge theory by other names has always been part and parcel of modern advertising, marketing and public relations, because ad men knew before […]