Summary of Simplicity Sells

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Rating

8 Overall

7 Applicability

8 Innovation

9 Style


Recommendation

Perhaps New York Times tech writer David Pogue looked into his crystal ball in 2006 when he gave this prescient TED Talk on the virtues of simplicity. The iPod, by then a great success, had provided a glimpse of tech’s future as designers moved away from gratuitous features to give users what they really want: ease of use. Although this witty, musical presentation is somewhat dated today, getAbstract deems it still relevant and worth a listen.

In this summary, you will learn

  • What caused the “technical overload crisis,”
  • Why “simplicity sells” and
  • How to create a simpler, more enjoyable user experience.
 

About the Speaker

David Pogue is a technology columnist for The New York Times and Scientific American and a correspondent for CBS Sunday Morning.

 

Summary

A flood of new technology, combined with scarce technical support, has left many consumers exasperated. In some cases, the fault lies with users, such as the woman who placed her mouse...

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