Jane Applegate’s book is an idea journal for the budding entrepreneur. No one business can use all these ideas, every business owner will be able to use a few of the ideas Applegate mentions. Some of her great ideas are specific to a single type of business. Other ideas sound fine, but deal with areas that are difficult for an entrepreneur to control. The book’s big drawback is that it lacks an over-reaching strategy. It is a set of disconnected ideas, which makes it more useful as a brainstorming tool than as anything you would use as the basis of a business. It doesn’t tell you how to create a marketing plan, but it gives you marketing ideas you can incorporate into the plan you develop. getAbstract recommends this book to owners of relatively new, small businesses who are hungry for a few ideas to move it further along. [Note: many of the ideas are specific to the United States.]
In this summary, you will learn
- How best to manage your time and your employees;
- The importance of realistic money management; and
- Why every business needs a well-executed marketing strategy.
About the Author
Jane Applegate is the author of Succeeding in Small Business and Jane Applegate’s Strategies for Small Business Success. Her syndicated business column reaches ten million readers a week. Her multimedia communications company, The Applegate Group, covers small business issues for major news organizations and creates events for corporate clients.