Summary of EnergizeGrowth Now

The Marketing Guide to a Wealthy Company

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EnergizeGrowth Now book summary
After the excitement of starting your business, feel the energy in making it grow.


7 Overall

8 Applicability

6 Innovation

7 Style


Entrepreneurs whose firms have moved beyond the exciting start-up phase must deal with the challenges and opportunities of business growth. Organizational strategy consultant Lisa Nirell spent seven years developing her “EnergizeGrowth” program, a strategic planning model for firms at this interim stage. Nirell explains how she used this system to increase her clients’ new business by millions of dollars. Consultants who become authors walk a fine line: When they use examples from their practices to illustrate their principles, they have to avoid overpromoting their firms, lest their books become lengthy commercials. Nirell achieves this difficult balance with grace. Despite a few writing glitches, such as a peppering of non sequiturs, getAbstract recommends her manual to entrepreneurs and CEOs with small or medium-sized firms who want to maximize growth, especially to those who plan to sell their firms once they are expanding profitably.

In this summary, you will learn

  • How to energize your company’s growth after the start-up excitement fades
  • How to build your firm’s wealth
  • How your mind-set shapes your company’s results
  • How to use your business plan as a roadmap for growth


Losing the Edge
Entrepreneurs love the start-up phase of their businesses – the most exciting and perilous time for bold bootstrappers. They put everything they have on the line, banking on their personal abilities to come out ahead. Businesspeople coming out of the starting gate pit their...
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About the Author

Lisa Nirell is the CEO (Chief Energy Officer) of EnergizeGrowth LLC, an organizational strategy consultancy.

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