Summary of EnergizeGrowth Now
The Marketing Guide to a Wealthy Company
After the excitement of starting your business, feel the energy in making it grow.
Entrepreneurs whose firms have moved beyond the exciting start-up phase must deal with the challenges and opportunities of business growth. Organizational strategy consultant Lisa Nirell spent seven years developing her “EnergizeGrowth” program, a strategic planning model for firms at this interim stage. Nirell explains how she used this system to increase her clients’ new business by millions of dollars. Consultants who become authors walk a fine line: When they use examples from their practices to illustrate their principles, they have to avoid overpromoting their firms, lest their books become lengthy commercials. Nirell achieves this difficult balance with grace. Despite a few writing glitches, such as a peppering of non sequiturs, getAbstract recommends her manual to entrepreneurs and CEOs with small or medium-sized firms who want to maximize growth, especially to those who plan to sell their firms once they are expanding profitably.
In this summary, you will learn
- How to energize your company’s growth after the start-up excitement fades
- How to build your firm’s wealth
- How your mind-set shapes your company’s results
- How to use your business plan as a roadmap for growth
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Contained in Knowledge Pack:
Knowledge PackGrowth ManagementHow to make sure your business can scale up fast enough.
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Greenleaf Book Group, 2016