Summary of Fail Fast or Win Big

The Start-Up Plan for Starting Now

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Fail Fast or Win Big book summary
Bernhard Schroeder, who taught Amazon how to build its business, offers great advice to entrepreneurs and managers.

Rating

8 Overall

9 Applicability

8 Innovation

8 Style

Recommendation

One of four new businesses fails in the first year, so entrepreneurs undertaking a start-up must know what they are doing. Bernhard Schroeder, the acclaimed director of the Lavin Entrepreneurship Center at San Diego State University, offers advice and wisdom gained from his entrepreneurial success. Schroeder was a senior partner at the marketing agency CKS | Partners, which sold for more than $300 million. His firm planned the business strategy for Amazon. Though perhaps somewhat optimistic about crowdfunding, his advice is useful and direct. It is accessible and almost always very comprehensible, though he occasionally offers impenetrable statements like, “Customers are not always right, but they are never wrong.” Seasoned salespeople will intuitively understand what he means, though beginners could be a bit baffled at first. getAbstract recommends Schroeder’s solid, wide-ranging and applicable advice to all aspiring entrepreneurs and to those leading entrepreneurial ventures within established firms.

In this summary, you will learn

  • How the “LeanModel Framework” works
  • Why you should create a business model instead of a business plan
  • How to use crowdfunding
  • How to assemble these elements for entrepreneurial success
 

Summary

Sunglasses, Cables and Bracelets
In 2011, as part of San Diego State University’s Entrepreneur Day activities, two students contracted for the offshore manufacture of 300 pairs of sunglasses in the college’s colors. They paid $3 per pair and sold out their stock for $20 each. The students...
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About the Author

Bernhard Schroeder, a director at the Lavin Entrepreneurship Center at San Diego State University, was a senior partner at CKS | Partners.


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    Haryo Utomo 1 year ago
    Great read. Very concise and underlined the most crucial aspects of starting a business in this fast changing world
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    Lordswish Obiorah 1 year ago
    Great summary indeed,intellectual at work, very articulated and concise. Am motivated already.
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    Nadeem Iftikhar 1 year ago
    A great summary of a great book. Truly, with dynamic and highly changing business world today, time is the most important resource and this is what the punch line of this book. Well written summary deserves high credit.
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    Angie Maizlish 1 year ago
    Looks like a great read!

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