Summary of Finding Fertile Ground

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Finding Fertile Ground book summary
Start getting smarter:
or see our plans

Rating

8 Overall

9 Applicability

8 Innovation

6 Style


Recommendation

Scott A. Shane’s excellent book focuses on technology entrepreneurs - no discussions of starting your own hair salon or sushi restaurant here. In fact, he notes that the original title specified "technology entrepreneurship" rather than entrepreneurship in general, though this is a valuable contribution to entrepreneurship literature. Most works on entrepreneurialism emphasize the personality characteristics of successful entrepreneurs. Entrepreneurs, common wisdom says, are hard driving, charismatic and visionary. Shane turns sharply away from this "entrepreneurial cult of personality," and presents a strong case that what really counts is picking the right industry to enter in the first place, and then proceeding correctly. getAbstract.com strongly recommends this to entrepreneurs because it guides them to the industries, strategies and perspectives that are likeliest to work. It indeed plows fertile ground.

In this summary, you will learn

  • How to apply the 10 rules for creating a start-up company;
  • Why selecting the most fertile industrial sector is your most important entrepreneurial decision; and
  • What business opportunities you should view with extreme skepticism.
 

About the Author

Scott A. Shane, Ph.D., has written more than 50 articles on innovation management and entrepreneurship, as well as several books on entrepreneurship. He is a professor of economics and entrepreneurship at the Weatherhead School of Management at Case Western Reserve University and previously taught at MIT’s Sloan School of Management.

 

Summary

Choosing Wisely
The next time you walk through a crowd, consider this: four out of every 100 people you pass are starting their own companies. In fact, business owners are 13% of the nonagricultural work force in the U.S. Being an entrepreneur, it seems, is as American as apple pie.

More on this topic

Customers who read this summary also read

The Invention of Enterprise
The Invention of Enterprise
7
Burn the Business Plan
Burn the Business Plan
8
Achieving Longevity
Achieving Longevity
9
The Start-Up J Curve
The Start-Up J Curve
8
How to Assess and Measure Business Innovation
How to Assess and Measure Business Innovation
7
The Value of Entrepreneurship, with Philip Kotler
The Value of Entrepreneurship, with Philip Kotler
8

Related Channels

Comment on this summary