Libraries are filled with inspiring but intimidating tales of business success, but such superhero tricks of business engineering seem beyond the reach of mere mortals. Fortunately, Anthony Iaquinto and Stephen Spinelli Jr. provide 15 principles for entrepreneurs. With detailed examples from established companies, such as Dell and Wal-Mart, and more than 80 pages of background information, they provide instructive nitty-gritty advice. Some of the principles, especially the chapter on "gray areas," may set off your ethical alarms. But, otherwise, this is a good how-to manual for your business. getAbstract recommends this book to actual or armchair entrepreneurs.
In this summary, you will learn
- How to anticipate and prepare for inevitable setbacks as an entrepreneur;
- When to move forward and when to run for the exit;
- Why it's important to set goals that are realistic and achievable; and
- How to manage and reduce risk.
About the Authors
Anthony L. Iaquinto was an entrepreneur and educator in Japan. He launched several businesses, including a language school. Stephen Spinelli Jr. co-founded a large auto service firm and is vice provost at Babson College, where he teaches entrepreneurship and directs the entrepreneurship center.
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