Summary of Ready, Fire, Aim

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Ready, Fire, Aim book summary


8 Overall

7 Applicability

7 Innovation

7 Style


As a fabulously successful businessman and author, millionaire Michael Masterson certainly qualifies to advise budding entrepreneurs. You can’t help but be impressed by his accomplishments, and his enthusiasm and energy are contagious. Masterson’s basic premise makes a lot of sense: don’t wait until you’ve fine-tuned your product or service. Shoot from the hip. Fire before you aim. Don’t worry about being perfect – just get it on the market. Masterson explains that early in his career, he spent too much time tweaking newsletters instead of focusing on selling them. He uses his experiences to provide instructive lessons for the reader throughout the book. The problem is that Masterson – or anyone else, for that matter – can’t give you talent or motivation. If you have the ability and drive, however, getAbstract believes that he can help you squeeze every ounce of potential from your business venture.

In this summary, you will learn

  • How to turn your novel idea into a multimillion-dollar business;
  • Why you don’t need to wait for everything to be perfect to get started; and
  • Why smart entrepreneurs focus on sales.

About the Author

Michael Masterson, a successful entrepreneur, is the founder of an e-mail newsletter with more than 250,000 subscribers. He has written books on wealth creation.



Building Your Business in Stages
Entrepreneurial businesses – regardless of the products or services they offer – experience four distinct growth periods. Each stage – “Infancy (zero to $1 million in revenue), Childhood ($1 million to $10 million), Adolescence ($10 million to $50 million...

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