Many entrepreneurs regard social media as a great free asset with upside potential but discover that maintaining an effective online presence requires time and effort and may show no results. Marketing experts Steve O’Leary, Kim Sheehan and Sterling Lentz share the experiences of small-business owners and demonstrate how to form online social communities that promote business and recruit and retain customers. If this is the first text you’ve ever read on social media, you will discover a treasure trove of tips. However, the book covers much of the same ground as earlier guides to the topic. getAbstract recommends this clear road map to social media novices (or laggards), who will appreciate its step-by-step instructions for building an audience.
In this summary, you will learn
- How to establish online relationships with your customers,
- How to measure the effects of social media and
- How to optimize your search engine results.
About the Authors
Steve O’Leary is the chairman of O’Leary and Partners, an ad agency. He and Kim Sheehan co-wrote two other small-business marketing books and work on a small-business website, Grabbing Green. Sterling Lentz is lead project manager at Adpearance, an online marketing agency.
Comment on this summary
4 years agovery good book
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MIT Press, 2015