At some point in their careers, many people consider chucking the routine and going out on their own. More people than ever are turning those thoughts into action. Jonathan Moules, who covers small business for the Financial Times of London, draws on the wins and losses of dozens of entrepreneurs to summarize their collective wisdom through illustrative cases from the past decade or so. He explains why failure can be a meaningful step on the road to success. Unless you’re a beginner to business trends, you won’t learn much that’s new – despite the book’s title and subtitle. This thoughtful, succinct and practical presentation is nonetheless quite valuable. getAbstract suggests it especially to budding entrepreneurs.
In this summary, you will learn
- Why unconventional “rebel entrepreneurs” have an advantage;
- What guidelines your start-up should follow;
- Why the failure of new businesses is the norm; and
- How to succeed – or, if necessary, how to embrace failure and build on it.
About the Author
Jonathan Moules is a columnist on British business for the Financial Times of London.