Summary of The Start-Up J Curve

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The Start-Up J Curve book summary


8 Overall

9 Applicability

8 Innovation

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More than 90% of start-ups change their initial business plans and many start-ups fail. Often, this happens because their owners don’t understand the start-up journey or its various phases. Entrepreneur Howard Love applies his 35 years of experience and numerous successful start-up runs to explaining the ups and downs and sometimes obscure rhythms of developing a successful business. With his grasp of crucial subtle details and his clear explication of the big picture, Love’s advice proves easy to follow, comprehensive and practical. getAbstract recommends his guidance to anyone considering a start-up and to entrepreneurs in their company’s early years.

In this summary, you will learn

  • How most start-ups follow the same six-phase, “J Curve” progression; and
  • How to lead your start-up through these stages: “create, release, morph, model, scale” and “harvest.”

About the Author

Howard Love has founded or co-founded more than 15 companies and invested in more than 50 early-stage start-ups.



Successful Start-Ups
More than 90% of start-ups have to change their initial business plans, even two or three times, before they succeed. Most new firms change their products just as often. This generally surprises new entrepreneurs, who often launch start-ups expecting to work with one...

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