Summary of The Value of Entrepreneurship, with Philip Kotler

Looking for the video?
We have the summary! Get the key insights in just 5 minutes.

The Value of Entrepreneurship, with Philip Kotler summary
Start getting smarter:
or see our plans

Rating

8 Overall

9 Applicability

7 Innovation

7 Style


Recommendation

Philip Kotler, whom The Wall Street Journal ranks among the six most influential business thinkers, describes several economic futures for the West and outlines strategies for achieving the rosiest outcome. Entrepreneurship is his main theme, though Kotler also boldly advises companies to move to Asia. getAbstract predicts you’ll find many of his ideas intriguing, such as the concept that schools should offer an MBC, or “master of business creation” degree.

In this summary, you will learn

  • Why the US and European economies are stalling,
  • How to fight stagnation with entrepreneurship,
  • Why the GPD alone isn’t a good measure of progress, and
  • Why the West’s capitalism may be consuming its democracy.
 

About the Speaker

Consultant Philip Kotler is a professor of international marketing at the Kellogg School of Management.

 

Summary

Economies in the United States and Europe will continue to lag. Their maturity means that many people have met their material needs, weakening the demand for goods. Instead, “experiences and services” draw consumers. Yet, relative to the manufacturing industry, productivity in the service industry is...

More on this topic

By the same author

Marketing 4.0
Marketing 4.0
8
Confronting Capitalism
Confronting Capitalism
6
Good Works!
Good Works!
8
Chaotics
Chaotics
8
Up and Out of Poverty
Up and Out of Poverty
7
Marketing 3.0
Marketing 3.0
8
B2B Brand Management
B2B Brand Management
7
Marketing in the Public Sector
Marketing in the Public Sector
7
Corporate Social Responsibility
Corporate Social Responsibility
9
Attracting Investors
Attracting Investors
8
Ten Deadly Marketing Sins
Ten Deadly Marketing Sins
6
Building Global Biobrands
Building Global Biobrands
6
Kotler on Marketing
Kotler on Marketing
8

Customers who read this summary also read

The Invention of Enterprise
The Invention of Enterprise
7
The Golden Passport
The Golden Passport
8
Why We Should Bulldoze the Business School
Why We Should Bulldoze the Business School
9
Burn the Business Plan
Burn the Business Plan
8
Stealing Fire
Stealing Fire
8
Achieving Longevity
Achieving Longevity
9

Related Channels

Comment on this summary