Summary of You Need to Be a Little Crazy
The Truth about Starting and Growing Your Business
Dearborn Trade Publishing
Most new businesses fail within a few years – yet you want to open one. You must be crazy...and that's good.
Author Barry J. Moltz is not a brilliant business strategist. He does not intend to propose a set of holy rules that, if followed, will ensure that your new enterprise is a roaring success. Indeed, one of his primary messages is that new businesses fail so routinely that only someone crazy would consider opening one. If that's you, think of Moltz as a revered mentor who has successfully negotiated several start-ups of his own, and has volunteered to talk to you about what opening your own business will entail. He discusses the character traits you need to make a successful go of things, how to deal with partners and employees, and the best ways to win customers and clients. While Moltz scatter-shots his concepts and points, getAbstract endorses his good-humored book, nevertheless, as a worthwhile guide. It offers numerous valuable lessons from a seasoned veteran on what starting a new business really entails. Consider yourself warned.
In this summary, you will learn
- What emotional, attitudinal and character traits you need to succeed in starting a business;
- Why you must generate "trust capital";
- Why an entrepreneur must be willing to do sales; and
- How family, partners and employees figure into the entrepreneurial mix.
About the Author
Barry J. Moltz is a veteran entrepreneur, angel investor, business coach and speaker on the subject of new businesses. A co-founder of a private start-ups' investor group, he is an advisory board member of the Illinois's Entrepreneurship Centers and chairman of the Midwest Angel Network Association.
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