Summary of You Need to Be a Little Crazy
Dearborn Trade Publishing
Looking for the book?
We have the summary! Get the key insights in just 10 minutes.
Author Barry J. Moltz is not a brilliant business strategist. He does not intend to propose a set of holy rules that, if followed, will ensure that your new enterprise is a roaring success. Indeed, one of his primary messages is that new businesses fail so routinely that only someone crazy would consider opening one. If that's you, think of Moltz as a revered mentor who has successfully negotiated several start-ups of his own, and has volunteered to talk to you about what opening your own business will entail. He discusses the character traits you need to make a successful go of things, how to deal with partners and employees, and the best ways to win customers and clients. While Moltz scatter-shots his concepts and points, getAbstract endorses his good-humored book, nevertheless, as a worthwhile guide. It offers numerous valuable lessons from a seasoned veteran on what starting a new business really entails. Consider yourself warned.
In this summary, you will learn
- What emotional, attitudinal and character traits you need to succeed in starting a business;
- Why you must generate "trust capital";
- Why an entrepreneur must be willing to do sales; and
- How family, partners and employees figure into the entrepreneurial mix.
About the Author
Barry J. Moltz is a veteran entrepreneur, angel investor, business coach and speaker on the subject of new businesses. A co-founder of a private start-ups' investor group, he is an advisory board member of the Illinois's Entrepreneurship Centers and chairman of the Midwest Angel Network Association.
Comment on this summary
Customers who read this summary also read
Brad Feld and Amy Batchelor
Adam von Gootkin
Career Press, 2015