A review of

Smart Brevity

The Power of Saying More with Less

Jim VandeHei, Mike Allen and Roy Schwartz • Workman Publishing • 2022

The review below was first published in the getAbstract Journal on Mar 28, 2023.
We’ve reviewed this title for you as we currently cannot offer a summary.

Keep It Simple

by Patricia Sanders

Readers and listeners want concise, simple communications. The founders of news website Axios offer a proven system for writing short, sharp content that gets noticed, read and remembered.

People consume media and information differently than they did a decade ago. Subjected to countless distractions and a constant stream of content, their attention has become increasingly fractured, as well as a valuable commodity, for which content producers, advertisers and tech giants compete. Yet, for the most part, the delivery of content hasn’t bent to changes in consumption patterns.

Less Is More

But as preferences for consuming content shifted, the people at news site Axios were paying attention. Axios’s founders created a new approach for presenting information in the Age of Attention. This system for writing sharp, short, easily digested and compelling content, while preserving important details and nuance, came to be called Smart Brevity.

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