Craig Storti provides a straightforward, fact-based and eminently useful guide to culture and communication issues that complicate business between Westerners and Indians. Much of the literature on culture and business is vague and theoretical – so this book stands apart. The author targets the problems that are most likely to arise in commerce, offers detailed real-life examples and shows what practical solutions businesspeople can implement. He is evenhanded in his advice, offering tips to both Westerners and Indians. Most importantly, getAbstract finds that he is businesslike in his approach, focused, practical and realistic about what is achievable.
About the Author
Craig Storti is founder of a Washington, D.C. training and consulting firm. He wrote three other books, including Figuring Foreigners Out.