Spotify is currently the world’s most valuable music company. It still doesn’t make a profit, but it leaves its much better-resourced competitors behind when it comes to the size of its user base. Behind the Swedish company’s meteoric rise is 35-year-old co-founder and CEO Daniel Ek, whom Robert Safian profiles in an article for Fast Company.
In this summary, you will learn
- How Spotify gained such rapid market share in the music business,
- What Spotify does to protect artists’ financial interests, and
- How Spotify intends to enhance its future development.
About the Author
Robert Safian is managing director of The Flux Group, a strategic advisory firm.