Summary of Start with Why
From Start with Why by Simon Sinek © Simon Sinek, 2009 Summarized by arrangement with Portfolio, a member of Penguin Group (USA) Inc.
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Entrepreneur Simon Sinek “hit rock bottom” in late 2005. He had started his own consulting business in 2002, but three years later, he ran out of passion. Dead-ended, Sinek thought about what made him happy. He wondered why some leaders and companies succeeded and others do not. He realized that inspirational leaders identify a purpose and follow it. The actions they take and what they make is secondary to achieving their mission. Sinek calls this leadership process the “Golden Circle”: It starts with a vision (the “Why”), then moves to implementation (the “How”), and then conquers the product or service (the “What”). Unfortunately, many leaders have this pattern backward. They first focus on what they do and how; then they try to differentiate their product based on price, quality or features. Although Sinek isn’t subtle about his message, getAbstract recommends his approach to executives, managers, leaders and those who seek to rediscover their passion.
In this summary, you will learn
- Why great leaders want to inspire their customers, rather than manipulating them into buying;
- What inspirational leaders do to build employees’ and customers’ trust; and
- How to hire others who share your vision.
About the Author
Simon Sinek is an optimist and adjunct member of the RAND Corporation. His book Start With Why expands on his popular TED Talk, “How great leaders inspire action.”
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Comment on this summary
7 months agoAttitude is everything, Simon hits the mark again!
11 months agoA great book for consultants, sales people, leaders and anyone who is looking to inspire with their messaging - simply start with the "why" you do something and following with the "how" and "what", rather than how most people lead with the "what", "how", "why". Simon provides a simple exercise to drive home how compelling this approach can be as a differentiator.
1 year agoThe most important book about Leadership. You can use the Leadership Inventory.
1 year agoThis is one of my favourites!
2 years agoWow. First read on Get Abstract and what an amazing choice. I love books that suggest looking at things in opposite ways, and this book sounds just perfect. Now to find my 'why' :-)
2 years agoNew hires who share your passion are “good fits” and will be your best employees and your company’s future leaders
2 years ago#30DaysofSummaries
2 years agoVery inspiring, but the abstract is like his ted talk about golden circle. I am wondering what else may I find on the book
2 years agoSinek also has some great info on working with Millenials recently
2 years agoCheck out this link for a summary of one of Sinek's talks on working with millennials: https://www.getabstract.com/en/summary/human-resources/together-is-better/28441
2 years ago“There are two ways to influence human behavior: you can manipulate it or you can inspire it." -Sinek
I have been very into Simon for the past year or so and have read/watched everything the guy puts out there. I recommend you doing the same! He has a way of inspiring without alienating and getting to his point through fascinating stories. Very well worth your time!
2 years agoI've been on a Simon Sinek obsession all throughout 2016 - I dove into "Leaders Eat Last" after "Start With Why" and it has changed my way of thinking with regard to working with people and working to be a better leader.
3 years agoThis is one of the best summaries I've read lately
3 years ago"People don't buy what you do, they buy why you do it". This changed almost completely the way I approach the selling process. This represents for me the real differentiator that makes you successful in your buisness. When you don't start with why, you probably compete on the what and how but this doesn't make you really unique.
3 years agoOutstanding summary of an incredibly meaningful book
4 years agoOne of my favorite, very inspiring.
5 years agoI agree with the above because i have seen by myself that reading helps a human to be open minded .you will be inspired and motivated by knowledge to have a direction about your future. the more you read is the more you get exposed to what is happening around you and participate with people who can equip you to be a better person. you can able to encourage your kids your colleagues to read the books so that passion is created on whatever they do or plan. I have learnt that one tall tree doesnt make a forest, unless other trees grow to the same height.