Stephen Schiffman, one of the most renowned sales trainers, discusses how to assess your current performance and then increase your sales. If you’ve read Getting to Closed, skip the first section or just consider it a useful review. From Getting to Closed, you already know his techniques for tracking your numbers and understanding your ratios. He offers insight on how to move from initial contacts to prospects to sales and how to continually delve for new customers while working with your most promising leads. What really makes this book sing are the short, bite-sized chapters and concluding action items that help you implement and practice each axiom. Schiffman’s succinct, breezy style makes this a quick, easy read. You’ll also find his examples of phone conversations and responses helpful as a guide to adapt to your own situation. getAbstract.com leaves this message: call Shiffman into action to increase your sales as you put these steps to work.
In this summary, you will learn
- How to increase your sales;
- How to prepare your answers to common responses from customers; and
- How to track your numbers to assess how you are doing.
About the Author
Stephan Schiffman is one of the most renowned sales trainers in the U.S. He wrote numerous best-selling sales books, including Cold Calling Techniques (That Really Work!) and The 25 Most Common Sales Mistakes. He is also the president of DEI Management Group, Inc., and has trained more than 300,000 salespeople.