Summary of Stop Telling, Start Selling
Looking for the book?
We have the summary! Get the key insights in just 10 minutes.
Qualities
- Applicable
While the rating tells you how good a book is according to our two core criteria, it says nothing about its particular defining features. Therefore, we use a set of 20 qualities to characterize each book by its strengths:
Applicable – You’ll get advice that can be directly applied in the workplace or in everyday situations.
Analytical – You’ll understand the inner workings of the subject matter.
Background – You’ll get contextual knowledge as a frame for informed action or analysis.
Bold – You’ll find arguments that may break with predominant views.
Comprehensive – You’ll find every aspect of the subject matter covered.
Concrete Examples – You’ll get practical advice illustrated with examples of real-world applications or anecdotes.
Controversial – You’ll be confronted with strongly debated opinions.
Eloquent – You’ll enjoy a masterfully written or presented text.
Engaging – You’ll read or watch this all the way through the end.
Eye opening – You’ll be offered highly surprising insights.
For beginners – You’ll find this to be a good primer if you’re a learner with little or no prior experience/knowledge.
For experts – You’ll get the higher-level knowledge/instructions you need as an expert.
Hot Topic – You’ll find yourself in the middle of a highly debated issue.
Innovative – You can expect some truly fresh ideas and insights on brand-new products or trends.
Insider’s take – You’ll have the privilege of learning from someone who knows her or his topic inside-out.
Inspiring – You’ll want to put into practice what you’ve read immediately.
Overview – You’ll get a broad treatment of the subject matter, mentioning all its major aspects.
Scientific – You’ll get facts and figures grounded in scientific research.
Visionary – You’ll get a glimpse of the future and what it might mean for you.
Well structured – You’ll find this to be particularly well organized to support its reception or application.
Recommendation
Today’s sales methods demand an emphasis on a high-level, consultative partnering process. This approach calls for real dialogue with customers about the product or service solutions that best meet their needs. In this solid book, sales training expert Linda Richardson teaches salespeople how to stop being vexatious product promoters and become trusted colleagues instead. getAbstract recommends Richardson’s practical “dialogue selling” approach and her superior knowledge about what works. Though the suggestions she sees as brand-new may strike you as classic sales wisdom, that’s no reason not to pay attention. If you want to stop pitching and start partnering, listen up.
About the Author
Linda Richardson founded and heads The Richardson Company, a sales training and management organization. She also wrote Winning Group Sales.
Summary
My Highlights
Comment on this summary
-
-
4 years agoThis is an excellent summary
-
1 decade agothe summary looks more realistic and prctical for the changing selling evironments and the pactical solutions for partnership building
Customers who read this summary also read
