Summary of Storytelling with Data

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Storytelling with Data book summary
Start getting smarter:
or see our plans




  • Innovative
  • Applicable


Author Cole Nussbaumer Knaflic, who travels the world teaching companies how to produce better presentations, has streamlined the process of developing effective presentations. Each of her chapters provides a simple lesson that will transform how you offer data to your audiences. To explain why each step works, she refers to her extensive experience, to psychology, and to vision and brain science. Knaflic includes a chapter on model visuals and case studies to highlight how to use her lessons to produce stronger presentations. With appreciation for her specificity, getAbstract recommends her strategies to consultants, small business owners, marketing personnel, and anyone who needs to seize and hold an audience’s sustained attention.

About the Author

Cole Nussbaumer Knaflic offers workshops and presentations internationally for data-driven organizations. She developed her unique data presentation talents through analytical roles in banking and private equity and recently as a Google People Analytics team manager.



Context Matters

When preparing to present information to an audience, make your content self-explanatory, and focus on a specific story, action item or issue. Don’t fall into the trap of wanting to show your entire research process. Audiences would rather know your final analysis than see all the information it took to get you there. With any presentation, establish three basics:

  1. “Who” – Make sure you know your audience members’ level of knowledge and communication preferences. Understand their perception of you so your presentation builds off that established relationship.
  2. “What” – Determine what you want the people in your audience to know or do as a result of your presentation. Don’t leave them to decide for themselves: You are the expert presenting the data. Recognize the differences between live and written presentations. A live presentation lets you address questions and issues; a written presentation means the audience must determine how to interpret the information. If you must use one presentation for both purposes, find out the primary form of the presentation and target your approach accordingly. Suit your...

More on this topic

Customers who read this summary also read

The Speaker’s Coach
Business Writing Tips
Write Your Book in a Flash
Leadership in Focus
Confident Data Skills
Confident Digital Content

Related Channels

Comment on this summary

  • Avatar
  • Avatar
    M. N. 5 months ago
    its an excellent tips, nice one
  • Avatar
    K. A. 2 years ago
    Nice one
  • Avatar
    D. C. 3 years ago
    Great read with some excellent tips!
  • Avatar
    A. 3 years ago
    A mish-mash of the same presentation and story-telling tips that hundreds of others have shared, jazzed up by perfunctory nods to neuroscience, the new hot topic. If you've never read about any of these things, it might be worth your time. If you have or are more seasoned, use you time for something else. I really wish that getabstract would focus on books that have new and cutting edge content rather than constantly providing us with the same old stuff in a new package.
    • Avatar
      Rauzin Erica 3 years ago
      Thank you very much for your comment on Storytelling With Data. As you note, we must offer books at every level of experience and expertise, from novice to seasoned practitioner, like yourself. We search constantly for "new and cutting edge content" and welcome reader suggestions through the "Wish List" link on our home page. If you have books to suggest to us, we'd be very interested.

      We've actually received positive reader reactions to Storytelling With Data, perhaps from people who are newer to the field or from those who like it's clear explanations, but I totally understand that this piece wasn't helpful to you. We're working to supply the newest information out there, and we're grateful for your feedback. - Erica Meyer Rauzin, Senior Managing Editor, getAbstract
  • Avatar
    P. A. 3 years ago
    The book sums up the necessity to ssuccintly simplify presentations, especially at the board level. Decision-makers need the essential while us professional managers swim in data.
  • Avatar
    E. O. 3 years ago
    This is pretty much what we mean when we talk about Visual Management for Enterprise communication.