Lisa Hillenbrand
Stragility
Excelling at Strategic Changes
University of Toronto Press, 2016
What's inside?
To stay viable, embrace âstrategic, agile, people-powered changeâ using the tactics of âStragility.â
Recommendation
Organizations must regularly update and transform their operations and activities or face becoming irrelevant. Yet, most transformations fail due to poorly developed or badly executed strategy, stakeholder hostility, internal political opposition, the incipient pressures that accompany any change, or a combination of these problems. To help companies maneuver through these issues, strategy experts Ellen R. Auster and Lisa Hillenbrand created the âStragilityâ concept â a structured approach to implementing âstrategic, agile, people-powered change.â They explain how your firm can implement Stragilityâs insightful diagnostic drills and strategic practices to refine their tactics and keep pace with change. getAbstract recommends Auster and Hillenbrandâs insightful, intelligent and highly readable strategy manual to planners and executives.
Summary
About the Author
Ellen R. Auster is professor of strategic management and founding director of the Schulich Center for Teaching Excellence at the Schulich School of Business, York University, Toronto. Lisa Hillenbrand led the team that re-engineered Procter & Gambleâs brand-building approach.
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