Summary of Strategy for the Corporate Level

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Strategy for the Corporate Level book summary
Start getting smarter:
or see our plans




  • Applicable


This overview of corporate strategy has the strengths of a good textbook. It moves through core concepts for developing strategy on the corporate level a step at a time, provides definitions and explains the underlying principles. It lists the issues in different strategic areas and distinguishes between major and minor concerns. Business management researcher Andrew Campbell – writing with fellow Ashridge Business School faculty members Jo Whitehead, Marcus Alexander and Michael Goold – provides context, historical background and tools executives can use to implement and apply the text’s concepts. This methodical approach provides great utility. However, also like most textbooks, the reading is a little dry, even when the concepts prove new and useful. getAbstract recommends this knowledgeable guidebook to anyone seeking a comprehensive overview of corporate strategy, to new leaders and to executives looking to raise their strategic game.

About the Authors

Andrew Campbell is the co-author of Corporate-Level Strategy, written with Marcus Alexander and Michael Goold. Jo Whitehead wrote What You Need to Know about Strategy. All four authors are directors of the Ashridge Strategic Management Centre.



Corporate Strategy

In addition to business strategies for each individual product and unit, multidivision corporations need a strategy for the “corporate level” decisions. This strategy guides management’s choices about where your company should invest, how it should diversify, when and if it should move into new regions, and how to budget for each area. Your overall strategy addresses decisions about management and structure, as well as the relationships among various units. Your first set of decisions relates to your “portfolio strategy.” Use “three logics” to guide your choices:

  • “Business logic” – Aim to accomplish the basics of logical business success: being active in “attractive markets,” earning a profit and establishing sufficient differentiation to generate a competitive advantage. Know your competition. Evaluate your position in your markets and assess the relative strength of your business.
  • “Added value logic” – Focus this “parenting logic” on the way corporate-level managers add “value to a business.” Compute added value by asking how each business relates to the rest of the company, consulting outside technological experts, ...

More on this topic

Customers who read this summary also read

What's Your Competitive Advantage?
Strategy Beyond the Hockey Stick
The Activation Imperative
Shortcut Your Startup

Related Channels

Comment on this summary