Charikleia Kaffe, Adam Job and Martin Reeves
Strategy Lessons from Taylor Swift
Lessons that conventional businesses can learn from Taylor Swift's ability to navigate new technologies, channels, and power structures to create enduring advantage.
Boston Consulting Group, 2023
What's inside?
Taylor Swift’s phenomenal success rests on her music – and on three strategies businesses should adopt.
Recommendation
Talented star and savvy business maven Taylor Swift has succeeded, in part, by adhering to three strategies many businesses should consider, write Charikleia Kaffe, Adam Job, and Martin Reeves of the Boston Consulting Group. Swift’s tactics have enabled her to change genres, control her creative endeavors, define new trends, and remain relevant to her fans. She has always connected with them online, and she continues to create buzz around new projects with hints on social media. By nurturing her loyal fan base and taking control of her music’s production and distribution, Swift has powerfully crossed genres and created new trends while remaining relevant – a feat that holds lessons for many businesses.
Summary
About the Authors
Martin Reeves is chairman of The Boston Consulting Group’s Henderson Institute. Adam Job directs the institute’s Strategy Lab, where Charikleia Kaffe is an Ambassador.
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