- Well Structured
- For Beginners
Michael Robert presents a well-organized plan to enable you to produce a distinctive strategy. He emphasizes the need for strategic thinking, which sets out a vision of where your company is going. Use this as your basis for making the appropriate choices and plans. Clarify what your company is, and is not, to avoid becoming scattered and overextended. Robert uses the metaphor of playing a game as his framework. Every CEO must carefully choose what game to play, and how to craft a strategy to make and shape the rules. To illustrate these principles, Robert draws on actual examples from client companies, alternating a step-by-step guide to strategic planning with brief case studies that demonstrate strategic thinking. getabstract recommends this book to top executives and managers in large companies.
About the Author
Michael Robert is the founder and president of Digital Processes International, a consulting firm with 60 partners in 15 countries. He has consulted with major companies, such as Caterpillar, 3M, and GATX. He is the author of six books, including Product Innovation and Strategy Pure & Simple: How Winning Companies Outpace Their Competitors. His writing has appeared in many business magazines and journals.