Summary of Big Winners and Big Losers

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Big Winners and Big Losers book summary


7 Overall

8 Applicability

7 Innovation

7 Style


Alfred A. Marcus’s book is so clear and easy to read you may think it’s simple to identify and practice his main ideas. That is deceptive. Marcus identifies four qualities that define winning companies and four qualities that define losers. In analyzing why some companies are profitable year after year, the author focuses on nine “big winners” and nine “big losers.” He isolates their characteristics, and uses narratives, numbers and charts to illustrate the winning strategies they use to develop market dominance. He admits that identifying winning qualities in other companies is easier than recognizing them in your own organization. Are you disciplined in maintaining your core vision, or do you tend to be rigid and cling to exhausted strategies? Sometimes, the answers are clear only in retrospect, often when it’s too late. Nevertheless, getAbstract finds that the author’s insistence on utilizing core business principles is applicable in any market.

In this summary, you will learn

  • Which four qualities winning companies share;
  • How to apply them to your organization; and
  • How to avoid the four qualities losing companies share.

About the Author

Author or co-editor of eleven books, Alfred A. Marcus is Edson Spencer Chair of Strategic Management and Technological Leadership at the University of Minnesota.



Big Winners Occupy Sweet Spots
Four basic qualities define winning companies. They occupy a “sweet spot” in the market, and possess agility, discipline and focus. Residing in a prime slot means offering valuable products that are hard to imitate or replace. This isn’t easy. You need to...

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