Karl Albrecht wrote this book for executives who want to implement a formal system for collecting strategic data. The book appears to present a scientific method, but it actually provides a collection of subjective tools or scans. An executive needs these scans to track the forces that shape business. This collection of subjective tools makes the book valuable. If you follow the author’s system, you will be aware of or anticipate most events that have a potential impact on your business. The book is written in a very straightforward, direct style. The author uses contemporary examples to amplify his message. getAbstract recommends this book to executives, managers and change agents in medium to large companies.
In this summary, you will learn
- How to chart your company’s future using corporate radar;
- What the “new realities of business” are; and
- Which eight forces shape your corporate environment.
About the Author
Karl Albrecht is a world-renowned thinker, speaker and author on organizational and individual performance. He is chairman of Karl Albrecht International and has provided consulting services and seminars in Europe, Asia, South America, the Middle East and Australia, as well as throughout the U.S. His many books include Service America! (coauthored with Ron Zemke), The Only Thing That Matters, and The Northbound Train. He Lives in San Diego, California.