Summary of Elements of Strategy

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Elements of Strategy book summary


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Although far too many strategic plans end up in back rooms collecting dust, strategic planning should not be an ivory-tower exercise. Indeed, to have a viable, competitive future, your company must set corresponding goals and make realistic plans to achieve them. Mark Daniell’s knowledge-packed, brief (a scant 100 pages) book on strategy is a valuable guide for corporate planners who are developing strategic blueprints to achieve long-term goals. getAbstract recognizes the inherent value of well-planned pocket guides that efficiently summarize vital, complex business topics in a digestible format, complete with handy checklists and other easily accessible data. Daniell’s superbly organized book is exactly this kind of worthwhile guide.

In this summary, you will learn

  • What 27 elements your corporate strategy should include, from choosing a strategy to implementing it in stages;
  • Why corporate responsibility matters in planning; and
  • How to implement your strategy in seven steps.

About the Author

Mark Daniell is an attorney and corporate strategy consultant who appears regularly on CNN, CNBC and the BBC. He has held leadership jobs in investing, international banking and consulting.



The 27 Elements of Strategy
Every organization needs a well-conceived, goal-oriented, structured strategy that it can implement realistically. Your strategy should align the objectives of each department or endeavor. A comprehensive strategy covers 27 basic elements, in these areas:

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