Summary of Elevate

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Elevate book summary


9 Overall

9 Applicability

8 Innovation

9 Style


A 25-year study of 750 bankruptcies identified bad strategy as the primary reason businesses fail. Strategy is crucial, but most firms give it neither the respect nor the attention it merits. Strategy expert Rich Horwath explains that successful companies are, by definition, strategic, as is his book, which conveys valuable, concrete information succinctly. He explains the links between strategy and success, and guides executives on how to think strategically. getAbstract recommends Horwath’s authoritative lessons on making strategy an ongoing aspect of your business to CEOs, executives, entrepreneurs and investors analyzing corporate strategies.

In this summary, you will learn

  • Why strategy matters,
  • Why many companies fail at strategy,
  • What components make up a good strategy and
  • How to strategize.

About the Author

Former chief strategy officer and professor of strategy Rich Horwath is CEO of the Strategic Thinking Institute. A frequent lecturer on strategic thinking, he is the author of six books.



“Elevate” Your Thinking
In business, you can’t see the big picture until you gain “elevation.” Seek an encompassing overview so that you can understand what makes your businesses tick, how the parts work together, how to differentiate it from its competitors, and how to provide value and...

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    Gene Claxton 1 year ago
    Good set of questions to look at ourselves (and our strategy) in the mirror...and then close the gap.
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    Joseph Sowin 3 years ago
    One of the better written summaries on Strategy.
    A strong takeaway among many and something I ask myself daily, " Am I working on an activity that is important to the execution of the strategy, or is it an urgent but unimportant issue that's taken me off plan?" When I lose focus of the bigger picture, this question always brings me back to proper time allocation and gets me focused on the company's strategy.
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    Martin Äppli 4 years ago
    I love it read it 45 times srsly lol
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    Sandra Kessler 4 years ago
    It's good. I read it 2 times

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