Summary of Escape Velocity

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8 Overall

7 Applicability

9 Innovation

7 Style


In this challenging, realistic discussion, strategy consultant Geoffrey A. Moore uses an extended metaphor: the past’s gravitational hold on your company. To break free of its influences, you must generate “escape velocity,” a force that allows you to burst through the weighty barrier of the past. Moore argues for five distinct categories of power that help you reach escape velocity and head for the future. Though his work is a bit jargon-laden and sometimes hard to follow, his strategic ideas make sense. To follow his metaphor of jolting away from old patterns, let Moore’s concepts function as a catalyst. They won’t work alone, but if you introduce and apply them effectively, they are intended to accelerate radically how your company utilizes its talent and resources – the fuel for any journey. getAbstract recommends Moore’s groundbreaking manual to planners, innovators and those looking to upgrade their company’s market position.

In this summary, you will learn

  • How and why the past shapes your plans for the future, and
  • How to break free of the past using five sources of competitive power.

About the Author

Geoffrey A. Moore is chairman emeritus of The Chasm Group, the Chasm Institute, and TCG Advisors, all of which provide marketing and strategy guidance.



Why You Need to Escape
Don’t count on the future being like the past. Dangerously, the past works like gravity: It holds everything in place. For example, most companies base their new annual budgets on the previous year’s needs. If you’re operating in a stable market, that works. However...

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