Summary of Every Business Is a Growth Business
Copyright © 1998 by Ram Charan and Noel M. Tichy
Published by arrangement with Crown Business, a division of Random House, Inc.
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Ram Charan and Noel M. Tichy make the case that no company, even a very large corporation, should think of itself as a mature company or as part of a mature industry. If you look at the market broadly and understand your customers’ perspectives, you will always find room for growth. Look at your customers’ changing needs and think of ways that your company can expand beyond its current market. Then, pursue that approach throughout your company. The basic message may sound familiar, but the authors bring a strong how-to approach to their strategies, which will prove very helpful to executives and company owners. getAbstract appreciates the utility of the combination of advice, workbook pages, examples, graphs and charts.
In this summary, you will learn
- How to position your company to grow; and
- How to change your corporation’s "genetic code" to focus on growth.
About the Authors
Consultants Ram Charan and Noel M. Tichy worked with dozens of business leaders and CEOs to write this book. Tichy ran GE’s leadership-development institute, Crotonville, in the mid-1980s, and wrote The Leadership Engine. Charan taught at the institute for 25 years.