Summary of Eyes Wide Open

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Eyes Wide Open book summary


8 Overall

9 Applicability

7 Innovation

8 Style


Good lives depend on good decisions; bad decisions can send lives on a downturn. University College London professor Noreena Hertz is here to help you make better decisions. She provides solid information about the decision-making process, buttressed with practical advice about making informed choices. Hertz supplies fascinating examples from science about how people make decisions and provides colorful anecdotes about their choices. Her tutorial is easy to understand and also fun to read. Each chapter is jam-packed with numerous great tips on how to decide when you must. Since everyone has to make choices and wants to do it well, getAbstract finds that buying Hertz’s book is a good decision.

In this summary, you will learn

  • Why decision making is important,
  • How to become an empowered decision maker and
  • What the 10 steps to making better decisions are.

About the Author

Noreena Hertz, Professor at the Centre for the Study of Decision-Making at University College London, is a leading expert on strategy, data and decision-making.



People make more than 10,000 decisions every day. Most are trivial, but some may have enormous – even life and death – consequences. Poor decisions can hurt you and your family, your colleagues, your company, and your community or nation, depending on your position. The effects of bad decisions can ...

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    Gary Brown 4 years ago
    This summary offers a somewhat obvious list of 10 or so points, but does not fulfill the promise of the subtitle: How to Make Smart Decisions...

    Think of a recipe that only lists the ingredients and gives no clue on what to do with them to cook up that delicious delight. Here we are presented with some things to think about, and some nice examples, but nothing really to suggest a process for good decision making.

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