Summary of Facebook, Airbnb, Uber, and the Struggle to Do the Right Thing

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8 Innovation

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When profits are involved, companies claiming they want to save the world can seem disingenuous. Yet the public is pushing corporate social responsibility more than ever before. Fast Company editor Robert Safian talks with several Silicon Valley giants about their company values and what those values mean for profits, public perception and the future. getAbstract recommends this intriguing, timely case study to business leaders who hope to better the world.

In this summary, you will learn

  • How Silicon Valley firms perceive corporate social responsibility in unique yet similar ways;
  • Why companies see profit-building and working for social good as compatible goals; and
  • What factors affect a company’s value system to make it appeal to stakeholders.
 

About the Author

Robert Safian is editor and managing director for Fast Company, an acclaimed business magazine.

 

Summary

In 2012, Facebook founder Mark Zuckerberg published his “founder’s letter.” In it, he says the site’s intention is “to make the world more open and connected.” Five years later, Zuckerberg continues to support that mission. Immigration, criminal justice and all other causes are handled by the Chan Zuckerberg Initiative founded by Zuckerberg and his wife Priscilla Chan. To promote globalization that “works for everyone,” Facebook has rolled out resources like the Safety Check feature and fundraising tools for charities. Zuckerberg doesn’t see a contradiction between “satisfying a higher mission and meeting financial goals.” When the public accused Facebook of promoting fake news for money, he argued it was a free-speech issue.


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