Information technology renders traditional theories of business strategy obsolete.
The Internet has forever changed the way companies conduct business. Management consultant Philip Evans examines how new information technologies are forcing executives to revise the way they approach business strategy. getAbstract recommends Evans’s shrewd presentation to corporate executives and future leaders seeking a way forward in the information-based economy.
In this summary, you will learn
- Why traditional business strategy is becoming obsolete
- How falling transaction costs and data sharing have changed the nature of commerce
- How strategists must alter their assessment of the role and structure of business
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