Summary of How to Build a Business That Lasts 100 Years

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How to Build a Business That Lasts 100 Years summary
The six traits that enable your body to repel disease also build resilient businesses.

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Recommendation

Business rarely looks to nature for answers, but corporate strategist Martin Reeves has found that the secret to corporate longevity lies within biology. He deems that the traits that make the human immune system so resilient are the same characteristics that corporations should adopt in order to grow, respond and thrive. getAbstract recommends Reeve’s novel thesis to corporate leaders and strategists seeking an organic approach to longevity.

In this summary, you will learn

  • How long-lived companies and institutions have subsisted for so long
  • How the six characteristics of the human immune system apply to business
  • Why all businesses should adopt a “biological thinking” mind-set
 

Summary

The average US listed company has a 30-year life-span, and its chances of folding or getting acquired within the next five years are as high as 32%. What factors ascertain business endurance? As business strategist Martin Reeves discovered, the
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About the Speaker

Martin Reeves is the director of the BCG Henderson Institute, a think tank for strategy and management ideas.


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