Finding the answers to most questions usually begins with measuring. But when it comes to answering questions that plague business and society – Will this new product succeed? Will that company fail? How valuable is a human life? – the usual tools of measurement fall short. Metrics expert Douglas W. Hubbard offers a logical, reasoned explanation of how to assign a dimension to anything, especially intangibles or “soft” issues. He makes a strong case for why failing to measure such issues can lead to unsatisfactory or even disastrous decisions. His straightforward approach to the sometimes off-putting field of statistics will appeal to even the most numerically challenged. getAbstract recommends his advice to anyone charged with making critical decisions.
In this summary, you will learn
- Why “anything can be measured,” even intangibles,
- Why knowing what and how to measure matters, and
- How technology improves measuring.
About the Author
Douglas W. Hubbard is an expert in metrics, decision analysis and risk management. He is the author of The Failure of Risk Management: Why It’s Broken and How to Fix It.
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Comment on this summary
5 years agoMe parece un excelente libro para terminar con las dudas acerca de que lo intangible es imposible de medir y que los subjetivo no es cuantificable. Una excelente puerta de entrada a desarrollar sistemas innovadores de medición.
6 years agoKathleen - thanks for your comment. We thought this was a great introduction for people who don't work with data all the time and a solid confirmation for those who do, so we're glad you identified with it. (Erica Rauzin, Managing Editor, getAbstract)