Summary of Intellectual Property Strategy
Intellectual property can be your shield or sword, and a fount of profits.
The world of intellectual property (IP) can be a scary place, where giant firms face off against their competitors, acquiring mammoth IP portfolios to intimidate others and discourage patent infringement lawsuits. Or it can be a place of shrewd investment and careful nurturing of assets. Harvard Law School professor John Palfrey examines the high-stakes IP world and suggests IP strategies to optimize organizational performance. getAbstract recommends Palfrey’s worthwhile guidance to all managers seeking to understand their IP assets and to maximize their profitability.
In this summary, you will learn
- What intellectual property (IP) is,
- Why openness and flexibility are the best long-term IP policies, and
- How to involve your customers and other external users in your IP development.
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