Summary of Let’s Go All-In on Selling Sustainability

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Let’s Go All-In on Selling Sustainability summary
Select improvements aren’t enough; your company must go “all-in” on sustainability.


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Steve Howard’s sustainability efforts span more than two decades and include starting The Climate Group, a nonprofit climate-change consultancy. Now the head of IKEA’s sustainability initiative, he describes how the furniture giant is making greener, more responsible choices that benefit the company, humankind and the planet. getAbstract suggests this sustainability primer for leaders of any business, large or small.

In this summary, you will learn

  • Why sustainability is a necessity,
  • Why companies must aim for 100% sustainability in their products and practices, and
  • How IKEA is implementing this initiative.


Sustainability has become a necessity. By 2030, the middle class will more than double in size, placing even greater demand on global resources. The Earth is on course to warm by six...
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About the Speaker

Sustainability veteran and organizer Steve Howard is chief sustainability officer for IKEA.

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