Summary of Let’s Go All-In on Selling Sustainability
Select improvements aren’t enough; your company must go “all-in” on sustainability.
Steve Howard’s sustainability efforts span more than two decades and include starting The Climate Group, a nonprofit climate-change consultancy. Now the head of IKEA’s sustainability initiative, he describes how the furniture giant is making greener, more responsible choices that benefit the company, humankind and the planet. getAbstract suggests this sustainability primer for leaders of any business, large or small.
In this summary, you will learn
- Why sustainability is a necessity,
- Why companies must aim for 100% sustainability in their products and practices, and
- How IKEA is implementing this initiative.
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